TD wanted young people just entering the workforce to think about starting RSP contributions. This microsite acknowledges that we never properly learned about personal finance in school. It provides foundational knowledge about saving habits, RSPs, and TFSAs, through a vlog-style video series and several tools.
The hero character, Erica, educated the audience from a been-there-done-that success story point of view. She communicated with approachable language and simple illustrations, and acknowledged when her subject matter became complex or if she used too much jargon.
Tips and tools
I designed a suite of tools to emphasize the unique benefits of each type of registered savings account. And for the Millionaire Calculator I worked directly with a TD actuary to develop the complex equations that generate a nicely rounded savings plan for each user.