This charity's website forces the viewer into the shoes of a homeless youth and then challenges their biases. It's an experience designed to get people to take action and donate — and it works.
How they got there
Whereas most charities use their homepage to prominently feature latest news and events, this site is unconventional in that it focuses on the reasons young people are ending up on the streets. It is intended to spark a reaction and fight apathy. I was responsible for developing this concept and getting buy-in from Eva's. I also helped design much of the rest of the site.