The Dairy Farmers of Canada wanted pre-roll ads to promote recipe videos from their latest Milk Calendar. This campaign turned the recipe footage into imaginary movie trailers, each from an archetypal genre, starring the main ingredients and, of course, milk. The videos were a great success with interaction rates 4x higher than previous campaigns.
Companion display ad units featured family and friends' recipe testimonials written as movie reviews.
So many movies
The Dairy Farmers of Canada ran this campaign for 3 Milk Calendar releases and in total I designed 15 milk movie trailers. Here are some of my favourites.